Business Consumer Network

BCN International, Inc. is a private Colorado corporation, headquartered in Colorado Springs. BCN’s vision is to become the "hands down" international leader in Business Networking. Business Networking is a marketing method by which business opportunities are created through networks of like-minded business people (Source: Wikipedia). They have three goals:

1. To become the number one method to drive leads to small businesses worldwide.
2. To develop the leading discount network for consumers worldwide.
3. To provide funding for non-profits worldwide.

To do this BCN International, Inc. has developed the Business Consumer Network (BCN). BCN is a service that approaches Business Networking from a new perspective. BCN helps businesses market and drive leads to their business worldwide.

BCN Founder Craig Lutz has successfully led 6 businesses. He has started four from scratch and taken over two that were underperforming and made them successful. While leading successful businesses, he was faced with the task of driving customers to his businesses. He was willing to try anything that was morally and legally valid. He tried 27 types of marketing and advertising. He tracked the 27 types of marketing and advertising by getting feedback from his paying customers.

How the Business Consumer Network was born ………

This feedback from paying customers made him realize that only three of the 27 types of marketing and advertising were driving any revenue at all. Many third party studies have validated these results. So he stopped the 24 types of marketing that weren’t producing results and focused his attention and resources on the three that were bearing fruit. There was one of the 27 that surpassed all the others, “word-of-mouth” marketing. He studied that to determine the best way to approach “word-of-mouth” marketing. Business Consumer Network is the result of that effort.